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A survey of the pursuit of leisure in the United States, from Colonial to modern times. Coverage includes specific types of recreational activities (from rodeos to quilting bees, stickball to stock car racing) as well as important themes in the history of leisure. Looks at how cultural, political and economic trends affected leisure activities in the United States.
Entries explore the theory, research, and application of psychology as it relates to sport and fitness in a manner that is accessible and jargon-free to help readers better understand human behavior in sport and exercise settings.
Comprehensive reference work for both sports management and sports marketing. For management, introduces principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law/ethics; & human resources practices. For marketing, explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products.
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